With the visual identity established, the campaign assets are designed to get the word out. The approach is straightforward and easily digestible, with a hopeful message that meets users where they are. A wide range of out-of-home (OOH) ads are deployed in practical, high-traffic locations. Each ad uses a simple, bold message and a QR-enabled icon to drive engagement and position Web as the clear, supportive starting point for a new life.
