Problem: Fanta is losing relevance with Gen Z, and plastic bottles are killing the ocean.
Solution: Fanta will introduce "The Sea Change," a groundbreaking commitment to stop the global sale of its soda in plastic bottles. Leveraging Gen Z's interest in niche trends, Fanta will use niche endangered sea life to take a global stance against ocean pollution.
Tagline: The Sea Change
AD: Zak Rodriguez, Tony Saucedo, Lilian Dimock CW: Layla Penrice
Campaign Logo
Case Study Video
Recyclable Paper Cups & Fountain Wraps
In-Store Display
OOH
Microsite & Map Leading to Fountain Locations
Fanta x Stanley Cup Limited Edition Collaboration
Fanta Sea Change Mascots
