Second Skin Tattoo Aftercare
Problem: Maintaining the vibrancy of tattoos often poses a challenge, with traditional aftercare methods resulting in fading colors and lackluster blacks over time.
Solution: Develop a campaign featuring captivating visuals that vividly depict the evolution of tattoos over time, alongside contrasting imagery highlighting the crucial role of tattoo aftercare in the transformation process.
Tagline: Fresh, Forever.
AD & Illustration: Lilian Dimock CW: Elizabeth Mendoza
Sun Bleached Billboard
The billboard will be used with paper that makes it susceptible to sun damage. As time goes by, the exposure will “ruin” the billboard to show what can happen to a tattoo when it’s not protected correctly.
OOH Poster
Bus Stop
