Problem: Our generation cares about doing good—we talk sustainability, embrace imperfections, and call ourselves “woke.” But when it comes to food, we still pass over the slightly weird-looking apple. And with 40% of food going to waste, that’s a problem.
Solution: This campaign uses humor to point out that double standard and make imperfect produce feel not just acceptable, but lovable. Because if we’re going to save the world, we might as well laugh a little while we do it.
Tagline: Flavor Isn't Surface Level
AD: Lilian Dimock CW: Lilian Dimock
In- Store Posters
Produce Stickers
Billboard
OOH - Recycle Bin Poster
