Absorbent Underwear
Problem: 90% of men with UI have feelings of isolation, shame, and depression.
Solution: Develop a campaign that uses humor to break down barriers and acknowledges the freedom and confidence men can regain by using incontinence products. Highlighting events and activities men can fully enjoy without fear of leakage, the campaign encourages men to pursue their dreams without inhibition.
Tagline: #DRYDREAMS
AD & Illustration: Lilian Dimock CW: Naima Huereca
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