Problem: Traditional camping gear brands predominantly emphasize wilderness and wildlife themes, lacking differentiation in the market.
Solution: Position Eno as an elevated camping brand, transcending conventional ground-level camping experiences by literally lifting users off the ground into the sky
Tagline: Check-in to the World
AD: Lilian Dimock CW: Veda Dhulipalla/Lilian Dimock
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Eno x Airbnb Stunt & lead-up to Eno Inn pop up:
Eno will add $5 a night stays in Eno hammocks in various locations across the US. 50 hammocks will be set up in each location creating a spontaneous adventurous way for people to meet, while simultaneously making Eno the cheapest Airbnb of all time.
When users of Airbnb filter prices from cheapest to most expensive they will see the “ Unique Outdoor Retreat w/ five star views” first, once they click on it they will see a collection of QR codes leading to the ENO website.
The Eno website will now have a stay tab along with the pre-existing shop and discover tabs at the top of the page, which will show the various locations that the “Eno Inn” pop ups will be located and allowing users to reserve a stay.
ENO INN: experiential Camp site
The Eno Inn pop up will include 50 hammocks, and mimics the feel of a campground that you get to spend time with 50 of your new closest strangers. This is meant for the adventurous people who say yes to everything and want to explore the world, meet new people and form new connections.
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