We're launching the Full Circle Noodle to speak directly to 20-somethings who are navigating the chaos of modern life while secretly craving the simple truths they grew up with. This is a purpose-driven, culture-savvy campaign that acknowledges they never really left their comfort food behind they just took a longer route to get back to it, a sentiment so powerful that 75% of young adults say they feel nostalgic about products and brands from their childhood.
This campaign’s full circle journey begins with the brand itself. A reimagined box and a new logo as the visual cornerstone of this campaign.
OOH and social ads will be released prior to the launch to generate intrigue and plant the seeds of the "Full Circle" concept without revealing the full story. We’re not shouting a message; we’re leaving signposts.
The campaign's Website is the digital home for this community.
The Gobble is a daily game where you guess the crave, build your streak, and unlock sweet rewards.
